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Orphmedia - Digital Media Agency | Branding | Web Design | SEO | NYC | London | Los Angeles

Performance Commitment

Last updated: April 7, 2026

Our Approach to Performance

At Orphmedia, performance is not an afterthought — it is a core part of our design and development process. We believe that fast, responsive digital experiences are essential to user satisfaction, search engine visibility, and business results.

Core Web Vitals

We actively monitor and optimize for Google's Core Web Vitals, the key metrics that measure real-world user experience:

  • Largest Contentful Paint (LCP): We target under 2.5 seconds for the largest visible content element to load, ensuring users see meaningful content quickly.
  • Interaction to Next Paint (INP): We optimize for responsiveness, ensuring interactions feel instant with targets under 200 milliseconds.
  • Cumulative Layout Shift (CLS): We minimize unexpected layout shifts by reserving space for images, fonts, and dynamic content, targeting a score below 0.1.

Image Optimization

Every image on our site is optimized for delivery:

  • Modern formats (AVIF, WebP) served automatically based on browser support
  • Responsive image sizing with appropriate srcset and sizes attributes
  • Lazy loading for below-the-fold images to reduce initial page weight
  • Priority loading for above-the-fold hero images
  • CDN delivery via Sanity and Vercel Edge Network for global performance

Code Optimization

We employ several strategies to minimize JavaScript and CSS overhead:

  • Code splitting: Components are loaded on demand, ensuring users only download the code they need for the current page.
  • Tree shaking: Unused code from third-party libraries is automatically removed during the build process.
  • Critical CSS: Above-the-fold styles are inlined to eliminate render-blocking CSS.
  • Deferred scripts: Analytics and third-party tracking scripts are loaded after the page becomes interactive.

Caching Strategy

We implement aggressive caching to minimize repeat load times:

  • Static assets (images, fonts, JavaScript bundles) are cached with immutable headers for up to one year
  • Content is served via Vercel's global Edge Network with automatic CDN caching
  • Audio content (text-to-speech) is cached for 24 hours to reduce API calls
  • Font files are preconnected and preloaded to avoid layout shifts

Server-Side Rendering

Our site leverages server-side rendering and static generation where appropriate:

  • Pages are pre-rendered at build time for instant delivery
  • Dynamic content uses incremental static regeneration for fresh data without sacrificing speed
  • Client-side JavaScript is minimized — interactive components are loaded only when needed

Monitoring

We continuously monitor our site's performance using:

  • Lighthouse audits as part of our development workflow
  • Real user monitoring via our first-party analytics system
  • Vercel Analytics for deployment performance tracking

Our Targets

We hold ourselves to the following performance benchmarks:

  • Lighthouse Performance score above 90
  • Time to First Byte (TTFB) under 200ms
  • Total page weight under 1MB for initial load
  • Full interactivity within 3 seconds on 4G connections

Questions

If you experience any performance issues while using our Site, we'd like to know. Please contact us at:

Orphmedia, LLC
150 West 28th Street, Suite 1703
New York, NY 10001
[email protected]