Fauchon US
Throughout the year, FAUCHON offers a sensory and personalized experience across all of its product categories: delicatessen, cellar, pastries, tea, confectionery and chocolate. Combining the elegance of its designs, the finesse of its recipes and its ancestral know-how in the composition of gift boxes, FAUCHON is the reference for refined and gourmet gifts. Since 1886, FAUCHON experts have been crisscrossing France's regions in search of raw materials with exceptional qualities.
THE CHALLENGE
Designing the website presented several strategic challenges. We needed to preserve the integrity of a prestigious French brand while authentically adapting it for a New York audience and communicating its return with clarity and excitement in a highly competitive hospitality market. The project required execution on an accelerated timeline without compromising quality, performance, or design standards. At the same time, we integrated complex functionality—including events management, e-commerce, and reservations—into a seamless user experience. Careful attention was given to bilingual messaging and cultural nuance to align French brand standards with U.S. expectations, while implementing an SEO-first strategy to ensure strong visibility from launch in the saturated NYC landscape.
THE SOLUTION
The Solution
Luxury-Forward Visual Identity
U.S.-Focused Market Positioning
Unified Commerce & Experience
Performance-Driven Architecture
Bilingual & Cultural Alignment
SEO & Discoverability Strategy
Future-Ready Infrastructure
"Orphmedia stepped in under an aggressive timeline to deliver a website ahead of schedule for a beloved French brand returning to New York City. We’re extremely pleased not only with the design, but with the site’s full functionality, supporting events, e-commerce, and strong SEO performance. This website has been invaluable to our ongoing business. "